With the continued importance of healthy eating and a focus on overall wellness, the tortilla industry is continuing to grow and adapt. Many tortilla manufacturers have reformulated their products to include healthful ingredients and eliminate trans fats. Plus, the retail food industry's reliance on wraps as menu options has provided the tortilla industry with another stable base of consumers (Baking Management magazine). According to the Economic Census of Food Manufacturing, the value of shipments in the tortilla industry totals $1.5 billion, with capital expenditures estimated at $53.2 million and ingredient/material spending at $550.5 million. Attend IBIE 2007 to capitalize on this growing consumer trend and capture your share of the market. .   Who attends: Tortilla producers involved in management, manufacturing or marketing including: Azteca Foods, Casa de Oro Foods, Flowers Foods, General Mills, Grupo Bimbo S.A. De C.V., Harbar Corporation, Kraft Foods Inc., Mission Foods Inc., Ralcorp, Sonora Foods Ltd. and more. “The baking business is highly competitive. For us to stay on top of our game and continue to be the most efficient producer of bakery foods, we need to be aware of—and understand—the latest process innovations and how they may impact our business. Attending IBIE is a great way to see not just new technology but the latest in ingredients, packaging, and new product ideas. Walking the expo floor as a group is a great learning process for everyone.” Allen Shiver President and Chief Operating Officer Flowers Foods   What's in it for you? Download the IBIE brochure created specifically for tortilla producers to find out.   Who exhibits: Companies who supply the tortilla and tortilla chip industry with equipment, ingredients, technology and information, including: AM Manufacturing Company, Arr-Tech Inc., Ashworth Bros. Inc., Azteca Milling, L.P., B.C. Williams Companies, Bake Mark USA, Caravan Products, Cargill, Danisco USA, Inc., Fleischmann's Yeast, Formost Packaging Machines, Inc., Genpak, Gum Technology Corporation, Habasit Belting LLC, Haskell, Heat and Control, Independent Bakers Association, Intralox, Kaak Group North America, KB Systems, Inc., Kemin Food Ingredients, Inc., Kwik Lok Corporation, Lallemand/American Yeast Division, Lawrence Equipment, Inc., MGP Ingredients, Inc., NuTEC Manufacturing, Pinckney Molded Plastics, Inc., Shaffer Manufacturing Corp., Spray Dynamics, Ltd., Urschel Laboratories, Inc., Watson Inc., Wire Belt Company of America and more.* "There’s no other event that gives you this kind of exposure with the biggest names in the industry. IBIE is critical for networking and solidifying industry relationships." Fred Springer President & CEO Burford Corp.   Thinking about exhibiting? According to the Economic Census of Food Manufacturing, capital expenditures in the tortilla industry total $53.2 million, with ingredient/material spending valued at $550.5 million. Plus, the Orlando location will deliver a new geographic segment of tortilla buyers who may not travel to other shows. For international manufacturers, there is no better way to tap into the US market than to be here. For more information, call Nicole Boland at 1.312.673.5828 or email nboland@smithbucklin.com.   Featured products: Processing equipment and systems; direct store delivery (DSD) materials, distribution and transportation equipment; packaging materials and systems, ingredients and more. * If you are an IBIE exhibitor who supplies this market and would like to be added to this list, please email nboland@smithbucklin.com with your company name and market(s) served.