Washington, D.C.— Sosland Publishing Company will once again join forces with the International Baking Industry Exposition (IBIE), commonly known as the Baking Expo™, and the Western Hemisphere’s largest baking industry event, as a media partner for the 2019 event scheduled for September 7-11 in Las Vegas, NV.
As the Platinum Media Sponsor, Sosland Publishing Company will be recognized as the sponsor with the highest designation. The agreement includes both print and online promotional opportunities, support for targeted marketing activities and onsite programming. Media Sponsors will also work closely with IBIE to convey news and reports of show developments in print and electronic communications.
Sosland Publishing Company’s portfolio of media includes print and online magazines like Baking & Snack, bake, Supermarket Perimeter, Milling & Baking News, Panadería, bakingbusiness.com, insider industry reports and company directories, giving IBIE access to international and domestic markets in the grain-based food industry.
Turano commented, “Sosland Publishing Company has a stellar reputation in the grain-based food industry as a go-to resource for the latest industry news and trends, which was a driving factor in our selection.”
Sosland Publishing was also selected as the Official Media Provider for the 2019 event. As such, Sosland Publishing will manage all sales and advertising in for the IBIE Official Show Directory, Website, Show Dailies, Mobile App and Innovation Showcase.
IBIE, sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA), is recognized worldwide as the grain-based food industry’s largest, most comprehensive trade event. A “working show,” where millions of dollars of business is conducted daily, IBIE brings the entire professional baking community together, offering the complete range of equipment, supply and ingredient solutions and showcasing the newest baking technology in 700,000 net square feet. The triennial event will next be held in Las Vegas, Nevada on September 8-11, 2019, with a full day of education on September 7.