You’ve already made the first step towards success by participating in IBIE 2022—now make the most out of it by promoting your presence. Use these simple pre-show marketing strategies to promote your presence in advance—proven to generate leads, expand selling opportunities and drive traffic to your booth.
IBIE 2022 EXHIBITOR MARKETING TOOLKIT
 | 20% OFF CUSTOMER BADGES Incentivize customers and prospects to visit your booth by sharing a 20% discount on their registration. To receive your unique code and pURL visit the Exhibitor Console. |
 | Marketing Checklist Download the suggested promotional schedule and checklist. Print this file for a convenient reference asset throughout the year. |
 | IBIE Logos Visit our logo library and be sure to include the IBIE logo and your booth number in company ads, promotional literature and your email signature. |
 | Banner Ads Place these pre-made banner ads on your company’s website and newsletters to promote your presence at IBIE 2022. Use this tool to customize your own banners including the option to add your logo, booth number and unique discount code. |
 | Social Media Posts Tap into your social media channels to promote your IBIE participation. Download our tips and sample captions and graphics package. Be sure to tag us in your posts: @BakingExpo and #IBIE2022. |
 | Email Signature Graphics Have your sales team add the IBIE email signature graphics to their email profiles. |
 | Public Relations Get tips and tools here for capturing media attention at IBIE. Need a template for your press releases to industry publications? Use our sample release here as a guide to get started. |
 | IBIE Table Tents Order free “Visit us at IBIE” table tents to place at your booth when exhibiting at other industry events or display around your office. Email [email protected] to place your order. |
 | eVite Send personalized email invitations to current and prospective customers and invite them to your booth. Use this email header and sample text. |
 | Postcard Customize a pre-designed IBIE postcard to send to your customers through Modern Postcard. Download Option A or Option B. Printing and postage are not included. Get the instructions here. |
 | Exhibitor Webinar Series Attend IBIE’s free webinar series about navigating the exhibitor experience and maximizing your ROI. See the schedule here. |
 | Attendee List Rental Form Promote your booth to IBIE attendees by renting the email or mailing list. Download the form here for pricing and list selects. Note: one-time use only through an approved third-party vendor. |
LOOKING FOR MORE EXPOSURE?
Consider taking advantage of sponsorship opportunities to ensure maximum exposure with serious, qualified buyers. Learn more about sponsorships
To discuss a customized package, contact Kelly Allen at [email protected] or 913-338-1300.
