Whether you’re a newcomer or veteran exhibitor, IBIE has the power to build your brand and improve your sales, which means you will want to make the most of your show experience and optimize your on-site presence.
Get your share of coverage and recognition from trade and consumer press on hand to try, taste, test, and discover all the latest trends and new baking products.
Check out these tips and tools:
COMPANY PRESS RELEASES
Let IBIE help you get the exposure your company deserves! Submit your press release to [email protected] for the IBIE Digital Press Room for media to view before, during and after the show. Simply follow the guidelines below to get started.
- Only one document per exhibitor, must be submitted in PDF form and under 1 MB
- File must be named as follows: Exhibiting Company Name, Booth # (Example: IBIE, Booth #12345)
- Release must include “International Baking Industry Exposition (IBIE)” at least once.
Use the IBIE Pre-registered Media List
Don’t stop with the IBIE Digital Press Room—contacting the media in advance of the show (starting July 2019) is also an effective way to drive coverage for your show announcements. To access the pre-registered media list of those reporters and analysts who “opted in” to receive news, contact [email protected]. Note: While you are onsite, gather contact information from media you visited with. Not only does this help build your media outreach list, but allows you to follow-up with samples or a simple ‘thank you for visiting’ email!
TIPS FOR PITCHING THE PRESS
Contacting the media can be a challenging task given the fast-paced nature of the industry. Be prepared! Consider these tips to help engage media:
|Personalize the Pitch
The importance of getting to know the media pros covering the industry cannot be underestimated. The more you interact with them on social media, understand what they cover, know their preferred method of receiving information and reference other stories they’ve written, the more they’ll believe you have something interesting to say.
Media professionals are stretched thin and have little time for back and forth. Brainstorm questions they may ask ahead of time and provide the answers in your pitch. The more information you provide up-front, the greater the likelihood the reporter can understand what you’re sharing without time-consuming follow-ups.
|Entice Media Through Social
By utilizing social media as a starting point with media outreach, you can direct reporters to your news release with brief, interesting descriptions and embedded links. Writers get an overview of trends or products being launched at IBIE, for instance, and using social media is an easy way to find additional information. As an added bonus, it’s an exercise to measure engagement on social media channels for press contacts.
Media professionals have come to expect photos and videos (after all, they help tell a comprehensive story). Make sure you include them as part of your pitch. As the old adage goes, sometimes a picture can tell a story better than 1,000 words.
PRESS CONFERENCES, VIRTUAL REALITY, SPECIAL EVENTS, CELEBRITY GUESTS
Are you making a big announcement, hosting an event, showcasing VR or featuring a celebrity guest in your booth? Let IBIE help you promote the fun! Submit information on news conferences, demos and other press events to [email protected] Newsworthy events will be shared to all media attending the event.
Get in front of media utilizing the onsite press room. Place your company press kits in the press room for editor pick-up and review.
The press room located in room N115 and will be open for press kit drop off on September 7 from 12:00 pm – 5:00 pm.
TIPS FOR WRITING A PRESS RELEASE
Download instructions for crafting a polished press release and sample here: IBIE Press Release Example
Our PR team is here to help you have a successful show! Please contact us at [email protected] if you need assistance or have any questions leading up to the event. We will also be available onsite in the IBIE Press Room to help you during the show.