Exhibitor Promotion Toolkit

You’ve already made the first step towards success by participating in IBIE 2022—now make the most out of it by promoting your presence. Use these simple pre-show marketing strategies to promote your presence in advance—proven to generate leads, expand selling opportunities and drive traffic to your booth.


checklist Promotional Checklist
Download IBIE’s suggested promotional schedule and check off each item as you complete it. Print the checklist for a convenient reference asset throughout the year.
IBIE-logo IBIE Logo
Visit our logo library and be sure to include the IBIE logo and your booth number in company ads, promotional literature and your email signature.
banner-ads Banner Ads
Place banner ads on your company’s website and newsletters to promote your presence at IBIE 2019. Available in standard sizes. Download the banner suite here.
social-media Social Media Posts
Tap into your social media channels to promote your IBIE participation. Download our tips and sample posts here. Be sure to tag us in your posts: @BakingExpo and #IBIE2019.
public-relations Public Relations
Get tips and tools here for capturing media attention at IBIE. Need a template for your press releases to industry publications? Use our sample here as a guide to get started.
table-tents IBIE Table Tents
Order free “Visit us at IBIE” table tents to place at your booth when exhibiting at other industry events or display around your office. Email Kate Ammerman to place your order.
email-invitation eVite
Send personalized email invitations to current and prospective customers and invite them to your booth. Use this email header and sample text.
postcard Postcard
Customize a pre-designed IBIE postcard to send to your customers through Modern Postcard. Printing and postage not included. Get the instructions here.
webinars Exhibitor Webinar Series
Attend IBIE’s free webinar series about navigating the exhibitor experience and maximizing your ROI. See the schedule here.
Attendee List Rental Form
Promote your booth to IBIE attendees by renting the email or mailing list. Download the form here for pricing and list selects. Note: one-time use only through a third party.


Consider taking advantage of sponsorship opportunities to ensure maximum exposure with serious, qualified buyers. Learn more about IBIE’s sponsorships here.

To discuss a customized package, contact Kelly Allen at [email protected] or 913-338-1300.

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