Sponsorship & Advertising Opportunities

GIVE YOUR BRAND & EXHIBIT BOOTH A BOOST

Amplify your reach with sponsorships and advertising opportunities that turn up the volume of your IBIE exhibitor experience. Our 2025 opportunities maximize your marketing dollars by prominently positioning your brand in front of thousands of baking industry professionals. Extend your show presence beyond the booth to increase visibility with target buyers and drive sales.

85% attend to see new products and services
32% attend no other industry trade shows–only IBIE
88% of attendees approve, specify or recommend purchases
57% of IBIE attendees with buying authority have an annual purchasing budget of more than $100,000; 23% of that segment have a budget of over $1M

According to the Center for Exhibition Industry Research (CEIR), exhibit booth efficiency jumps 104% when sponsorship is added to an event plan.

Reap the rewards of brand exposure at the most influential event in the baking business by leveraging our on-site sponsorships and media promotions—before, during and after the show.

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SPONSORSHIP OPPORTUNITIES—PROVIDED BY IBIE

With nearly 1 million gross sq. ft. in the Las Vegas Convention Center, your brand needs a solid promotional strategy to ensure your company’s name resonates. First on the list: great on-site exposure with branding, experiential and thought leadership opportunities designed to capture the attention of IBIE’s 20,000 showgoers.

BRANDING

Make a personal connection. These high-impact opportunities create a connection between your brand and thousands of registrants with every impression, keeping it top of mind—and driving traffic your way.

EXPERIENTIAL

Put your brand in the center of the action. Drawing the loudest buzz and highest traffic on the show floor, these heavily promoted event features give you some of the best visibility and ROI bang
for your buck.

RETAIL BAKERS OF AMERICA SPONSORSHIPS

The $50 billion retail bakery market continues to climb every year. Whether you are an artisan baker, retail baker, cake decorator, or pastry chef, this segment is looking to capitalize on the industry’s rise and growth. These amazing bakers and decorators count on IBIE to connect them with the resources necessary to satisfy customers and increase their sales. Exciting topics and demos like sourcing new ingredients, innovative equipment, and new product offerings will guide them to discovering new revenue streams and traffic-generating ideas.

SIGNAGE

Put your name out there. Make sure thousands of IBIE attendees cross paths with your company as they walk the show. Attention-grabbing graphics placed strategically around the Las Vegas Convention Center are a powerful way to build brand awareness and keep your company fresh in your prospects’ minds.

IBIEDUCATE

Make a smart move. Informed attendees make better buyers. Partner with IBIEducate—the largest baking event education program in the world—to make your company integral to the learning experience and actively help attendees understand the value of your on-site offerings to their own bottom line.

MEDIA OPPORTUNITIES—Provided by sosland publishihng

Content is king—and as the exclusive media provider for IBIE, Sosland Publishing will help you earn your crown. IBIE’s print and digital media products reach contacts across the industry’s entire ecosystem, generating hundreds of thousands of impressions for every mention of your brand. There’s no better way to create engagement before, during, and after the show.

PRE-SHOW GUIDE

Attendees turn to the official INSIDE IBIE Pre-show Guide to make the most of their time at IBIE 2025. This pre-show guide contains expert analysis and key insights from the editors of Baking & Snack, Food Business News, Milling & Baking News, bake, World Grain and Pet Food Processing. This issue is read by more than 20,000 decision-makers and industry pros.

68% of attendees found the pre-show guide helpful in preparing for IBIE 2022.

SHOW DIRECTORY

The official IBIE Show Directory includes everything attendees need to navigate the show—event times and places, complete exhibitor list, product guide and fold-out floor map. Available throughout the exhibition hall and distributed to all attendees at registration, it’s both an indispensable guide during the show and a valuable marketing resource post-event. Place an ad in its pages to make sure
your company is easy to find.

84% of attendees used the official IBIE Show Directory and 65% report using it for 3+ months after the show.

RETAILERS GUIDEBOOK

Whether your exhibit is entirely directed at small-and medium-sized bakers or you have a single item for this market segment, advertising in the Retailer’s Guidebook offers you a way to target just the right crowd. While this guidebook is available for pickup throughout the show, it’s also distributed in advance to bake magazine subscribers.

75% of attendees found this guidebook very useful to prepare for IBIE 2022.

IBIE POCKET GUIDE

The IBIE 2025 Pocket Guide delivers eyes on your products at the baking industry’s most anticipated event. Tipped into the Official IBIE Show Directory, this indispensable resource guides seasoned veterans and first-time attendees alike to booths, events, sessions and other vital IBIE information. Make sure your messaging is found exactly where your audience is looking—from show opening to show close.

SHOW DAILIES

As an advertiser in the IBIE Show Daily, your products and booth will greet thousands of attendees as they enter the halls each day and read the previous day’s recap of events, a preview of activities to come and featured innovations—an ideal way to make sure your brand is top of mind.

65% of attendees found the IBIE show dailies to be very useful on-site.

IBIE DAILY NEWSLETTER

Reach attendees and exhibitors ahead of the show with the Countdown to IBIE newsletter. With the Good Morning IBIE newsletter you will reach attendees and exhibitors each morning on site at the biggest baking industry event. Sent to all contacts in IBIE’s and Sosland Publishing’s databases—attendees and non-attendees alike—the content has the power to connect your brand with hundreds of thousands of buyers looking for the products you have to offer.

66% of attendees found the Good Morning IBIE newsletter to be very useful on-site.

IBIE WEBSITE

Before attendees arrive at IBIE, they visit BakingExpo.com to register, research and plan their participation on-site. Help prospects and customers find you at the expo by making web ads part of your pre-show promotional mix. Limited website sponsorships are available on a first-come, first-served basis. Ads rotate throughout the site in equal increments.

83% of attendees rated the official IBIE website as extremely useful in preparing for the expo.

IBIE MOBILE APP

Get in their back pocket—literally. Mobile apps are now an integral part of the trade show experience, making essential event information accessible on the go from any smartphone or tablet. Both rotating sponsorships and push notification messages are available.

85% of attendees rated the IBIE mobile app extremely useful in preparing for the expo.

INNOVATION SHOWCASE

Generate awareness and excitement around your breakthrough products with a spotlight in this popular show feature. Paid submissions are promoted before and during the show with placements in all IBIE media and displayed in a prominent area outside the expo halls. All innovations must be new offerings and not have been exhibited at any previous IBIE. Contact us to learn more.

BEST IN BAKING | INDUSTRY AWARDS

Enter or sponsor—either way, you’ll come out a winner at these prestigious awards honoring companies demonstrating excellence in the industry’s highest priority areas from sustainability and supply chain innovation to workforce development. Qualifying applicants will be featured in Snack Food & Wholesale Bakery’s IBIE Show Issue, IBIE pre-show promotions and showcased in the BEST in Baking Lounge. Top Honor awards will be announced and presented on-site. Suppliers interested becoming a sponsor should contact us.

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