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Sponsorship Opportunities

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Drum up your reach with sponsorships and media products that turn up the volume on your IBIE exhibitor experience. Our 2022 opportunities maximize your marketing dollars by prominently positioning your brand in front of thousands of baking industry professionals. Extend your show presence beyond the booth to increase visibility with target buyers and drive sales.

96% attend to see new products and services
32% attend no other industry trade shows–only IBIE
88% of attendees approve, specify or recommend purchases
46% of IBIE attendees with buying authority have an annual purchasing budget of more than $100,000; 23% of that segment have a budget of over $1M

According to the Center for Exhibition Industry Research (CEIR), exhibit booth efficiency jumps 104% when adding sponsorship to an event plan.

Reap the rewards of brand exposure at the most influential event in the business of baking by leveraging our on-site sponsorships and media promotions—before, during and after the show.

Shop SPONSORSHIPS Download the Media Kit

Branding

Make a personal connection.
These high-impact opportunities create a connection between your brand and thousands of registrants with every impression, keeping it top of mind—and driving traffic your way.

Experiential

Put your brand in the center of the action. Drawing the loudest buzz and highest traffic on the show floor, these heavily promoted event features give you some of the best visibility and ROI bang
for your buck.

BEST In Baking | Industry Awards

Enter or sponsor—either way, you’ll come out a winner at these prestigious awards honoring companies demonstrating excellence in the industry’s highest priority areas from sustainability and supply chain innovation to workforce development. Qualifying applicants will be featured in Snack Food & Wholesale Bakery’s IBIE Show Issue, IBIE pre-show promotions and showcased in the BEST in Baking Lounge. Top Honor awards will be announced and presented on-site.

BEST in Baking Award Categories:

Sustainability
Automation & Robotics
Plant Efficiency
Product Innovation
Sanitation
Workforce Development

Retail Bakers Of America Sponsorships

The $50 billion retail bakery market continues to climb every year. Whether you are an artisan baker, retail baker, cake decorator, or pastry chef, this segment is looking to capitalize on the rise and growth of the industry. These amazing bakers and decorators count on IBIE to connect them with the resources necessary to satisfy customers and increase their sales. Exciting topics and demos like sourcing new ingredients, innovative equipment, and new product offerings will guide them to discovering new revenue streams and traffic-generating ideas.

Signage

Put your name out there.
Make sure thousands of IBIE attendees cross paths with your company as they walk the show. Attention-grabbing graphics placed strategically around the Las Vegas Convention Center are a powerful way to build brand awareness and keep your company fresh in your prospects’ minds.

IBIEducate

Make a smart move. Informed attendees make better buyers. Partner with IBIEducate—the largest baking event education program in the world—to make your company integral to the learning experience and actively help attendees understand the value of your on-site offerings to their own bottom line.

Enhanced Listings

Level Up and Stand Out. IBIE’s technology partner, Personify, offers upgrades at three levels—gold, silver and bronze—to amplify your booth’s visibility on the floor plan and mobile apps. Additional enhancements such as priority placement, video and product listings are also available to raise your profile and accelerate your traffic flow.

Show Directory

The official IBIE Show Directory includes everything attendees need to navigate the show—event times and places, complete exhibitor list, product guide and fold-out floor map. Available throughout the exhibition hall and distributed to all attendees at registration, it’s both an indispensable guide during the show and a valuable marketing resource post-event. Place an ad in its pages to make sure
your company is easy to find.

82% of attendees used the official IBIE Show Directory.

Show Dailies

As an advertiser in the IBIE Today show daily, your products and booth will greet thousands of attendees as they enter the halls each day and read the previous day’s recap of events, a preview of activities to come and featured innovations—an ideal way to make sure your brand is top of mind.

68% of attendees found the IBIE Today show dailies to be very useful.

IBIE Daily Newsletter

Reach every vertical across the entire baking industry each morning of the event with digital advertising in the IBIE Today show daily and IBIE Breaking News emails. Sent to all contacts in IBIE’s and Sosland Publishing’s databases—attendees and non-attendees alike—the content has the power to connect your brand with hundreds of thousands of buyers looking for the products you have to offer.

IBIE Website

Before attendees arrive at IBIE, they visit BakingExpo.com to register, research and plan their participation on-site. Let prospects and customers know they can find you at the show by making web advertising part of your promotional mix. Limited website sponsorship opportunities are available on a first-come, first-served basis. Ads will rotate throughout the site in equal increments.

93% of attendees used the official IBIE website.

IBIE Mobile App

Get in their back pocket—literally.
Mobile apps are now an integral part of the trade show experience, making essential event information accessible on the go from any smartphone or tablet. Both rotating sponsorships and push notification messages are available.

68% of attendees found the IBIE Mobile App to be very useful.

Innovation Showcase

Generate awareness and excitement around your breakthrough products with a spotlight in this popular show feature. Paid submissions are promoted before and during the show with placements in all IBIE media and displayed in a prominent area outside the halls. All innovations must be new offerings and not have been exhibited at any previous IBIE show.