Honoring Artisan Principles in Commercial Applications

Presented by BBGA – Matt McDonald of La Hearth will present. He is responsible for the La Brea Reserve bread line. It is composed of single origin wheat and has a clean label. He will cover: Inspiration, Ideation, Development; Sales; Commercialization; Pipeline/fill distribution; Retailer/launch; Customer satisfaction. The artisan perspective is invoked every step.

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