Your business relies on people – both customers and employees. Putting yourself in their shoes can be difficult to do, but allows you to see things they see, react to changes in the market as they happen, take opportunities for new business or save costs. Perceptions, reputation, social listening – they all give you an edge over the competition and help you get a better understanding what your business looks like from the outside looking in. Join Jennifer Atwood and learn insights from 20 years of seeing bakeries as owner, employee, advisor and consumer. Leave with a better understanding of how to gain outside perspective and a list of easy steps to get started.