Presented by Grain Foods Foundation – This session will address the myriad outside influences on the industry which are amplified most in the media. Grain Foods Foundation (GFF) conducts daily monitoring of general news, issues, emerging science, and diets. Over the next year, GFF will curate a variety of trends in each of these areas to develop an analysis for the industry. The speakers will provide a commentary on implications so each delegate will gain insights to help fine tune/improve their own business strategies.