750+

of 2025 exhibitors very likely to return in 2028

30%+

attendees with buying budgets $1 million+

88%

attendees approve or influence purchases

Connect With the Baking Industry

Who Attends

Discover the professionals and decision-makers who attend IBIE, from commercial bakers and retailers to manufacturers, distributors and industry leaders.

Membership

Explore IBIE membership and its role in bringing the industry together. Connect to the people, resources and opportunities that can help you rise to the top.

Sponsorships

Put your brand in the spotlight with sponsorship opportunities that help you increase your visibility throughout the exhibit hall and beyond. Explore ways to make your presence at IBIE go further.

There were all aspects of the industry there — customers, packaging suppliers, ingredient solutions, inspiration, thought leaders, celebrity chefs and more at a scale that does not exist anywhere else.

Chris Clemens
Marketing Manager at FoodTools, Inc.

It’s comprehensive, high-quality and draws a diverse crowd … it’s truly a one-stop shop for anyone involved in the baking industry.

Patrice Painchaud
VP of Sales and Marketing at Rexfab

AudienceApprove or recommend purchasesCome to evaluate or purchase new productsAt companies with 100+ employees
1. Engineering & automation81%47%85%
2. Plant/operations management89%45%66%
3. R&D/product development65% (32% say they research)24%83%
4. QA/food safety/regulatory79%43%64%
5. Growth & multi-location retail brands88%41%32%
6. Hybrid retail (cafes, QSRs, supermarkets, donut shops)86%39%41%

A Smarter Show Floor

This year’s floor plan is designed around how attendees shop. Dedicated hall designations make it easy to find the right partners, Learning Lounges create new reasons to explore every aisle, and smart mapping sends attendees straight to the exhibitors that fit their business. The result is more meaningful traffic for everyone.

Let’s Build Your Plan

Schedule time with Lindsay Krehbiel or Nicole Boland from our sales team to explore exhibit options and create a sponsorship package tailored to your goals.

Unlock Gated Resources

Complete the form below to gain instant access to all gated exhibitor resources, including the Success Guide, Demographics Report, and more.