Cake and Pastry
Achieving Sweet Success

Consumer trends are changing all the time. In the hotly competitive cake and pastry market, knowing what consumers are eating today while anticipating what your customers want next is critical to success.
IBIE has partnered with Retail Bakers of America and Bread Bakers Guild of America to deliver a comprehensive view of industry shifts happening in your industry, like the increased demand for healthier, fiber- and protein-packed options, and a red-hot trend toward international flavors.
You’ll also find the products you need to capitalize on emerging opportunities. You’ll polish your skills with hands-on technical training and boost your career with certification opportunities. You’ll earn strategies that’ll help you grow your profits, all in just a few days.
Innovative Solutions
Explore the IBIE expo hall to discover handy decorating tools, cutting-edge equipment, and quality ingredients from leading companies like these.
- Alpezzi Chocolate
- Apex Flavors, Inc.
- Ardent Mills
- BakeMark
- BreadPartners, Inc
- Bundy Baking Solutions
- Cargill
- Chefmaster
- Colony Products
- Country Kitchen SweetArt
- ClearBags
- Dawn Foods
- Dijko Ovens BV
- Easy Green Eco Packaging Co., Ltd.
- Empire Bakery Equipment Inc.
- Grain Craft
- Icing Images
- Independent Ink – Print on Foods
- Jogue Inc.
- Johnson Bros. Bakery Supply, Inc.
- King Arthur Baking Company, Inc.
- LorAnn Oils Inc.
- Pillsbury
- Satin Ice
- St. Charles Trading
- Suzanne’s Specialties, Inc.
- Tootsi Impex USA, Inc
- U.S. Sugar Specialty Products

Interactive Experiences
Kick-start your imagination with the special events at IBIE. Showcase your passion for your profession in the Cake Decorating Competition, stop by in-person demonstrations to see advanced techniques in action and get actionable advice from celebrity pastry chefs, all right on the show floor.
Building a Stronger Baking Industry
IBIE is more than an event—it’s a community that works together and grows stronger through powerful partnerships with baking associations and publications focused on the mutual goals of creating meaningful & relevant content for wholesale baking and manufacturing companies.

Frequently Asked Questions
Answers to common cake and pastry questions upfront, helping you quickly find key show information.

IBIE 2028 includes programming and expo access specifically relevant to cake decorators, pastry chefs and cake producers. The expo hall features decorating tools, specialty ingredients and equipment from the industry’s major suppliers, plus IBIEducate sessions covering hands-on decoration techniques, global flavor trends and business skills for creative baking professionals.
The IBIE Cake Decorating Competition is a live competition held on the show floor where cake decorators showcase their skills in front of judges and fellow attendees. It’s one of several interactive experiences at IBIE designed for creative baking professionals. The competition gives decorators a chance to gain recognition and connect with others in the cake and pastry community.
The cake and pastry market is being influenced by demand for nostalgia-inspired treats with a modern twist, cocktail-influenced flavors and international ingredients. Consumers are also seeking more personalized and visually distinctive products, driven in part by social media. IBIE addresses these shifts through trend-focused IBIEducate sessions and direct access to ingredient and decorating suppliers.
Stay Connected
Sign up now to receive important IBIE event updates and baking industry news and stay on top of valuable opportunities to grow your business in the ever-changing grain-based food industry. We take your privacy seriously and are committed to protecting it. We will never sell your personal data.
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