Competitions & Awards
World-stage competition and industry recognition, all under one roof
Competitions & Awards at IBIE 2028
As the largest, most comprehensive baking industry event in the Western Hemisphere, there is never a dull moment with these can’t-miss show features at IBIE. At the Baking Expo™, the excitement of competition, compelling displays of creativity, industry awards and networking events are all around. These inspiring forums and events ignite conversations with peers and connections with new contacts.
Check out the list of ways you can win big while at the Baking Expo™ and get involved today!
Coupe du Monde de la Boulangerie
Americas Selection (Brazil, Canada, Ecuador, Mexico & USA)
For the first time at IBIE, the Americas Selection of the Coupe du Monde de la Boulangerie will bring together international baking teams from across the Western Hemisphere to compete in three elite categories: Bakery, Viennoiserie and Artistic Bread Showpiece. Two winning teams will earn the honor of representing the Americas at the World Cup of Baking in Paris, France.
World Bread Awards USA
The World Bread Awards USA will once again take place at the Baking Expo™ to celebrate exceptional loaves. Judges will examine entries from 13 product categories, covering a range of bread products, including baguettes, bagels, sourdough and flatbread.
Panettone World Cup
Don’t miss the Panettone World Cup debuting at IBIE 2028! Experience the excitement of this festive baking competition and see who will represent the Americas in the global grand championship. The Americas Selection is open to pastry chefs from across the Western Hemisphere*. Winners will represent their country in the world final in Milan, Italy.
*Except bakers from Brazil and Peru, who have separate national competitions of their own.
Creative Cake Decorating Competition
Creativity will take center stage as six teams of elite professional cake decorators challenge each other to a contest of imagination, artistry and skill during one of baking’s most prestigious competitions. Pillsbury’s Creative Cake Decorating Competition consists of four categories: wedding cake, rolled fondant, sculpted cake and buttercream.
BEST in Baking
Together with Snack Food & Wholesale Bakery, IBIE recognizes suppliers and bakeries committed to positive transformation in the industry through the BEST in Baking industry awards. Established in 2010, these award categories have expanded to honor leaders among the array of initiatives the global baking industry is invested in. Topics include sustainability, workforce development, sanitation, packaging innovation, plant efficiency and automation/robotics.
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