Why Exhibit

Feed Your Pipeline

IBIE is not only the largest baking industry event in the U.S., but it’s also the biggest and most broadly attended baking show in the Western Hemisphere. Exhibitors at The Baking Expo tap into a marketplace of qualified buyers from every segment of the global grain-based industry — generating new leads, increased sales and exponential growth.

Plan to exhibit at IBIE 2028 in Las Vegas and build the connections you need to compete and win.

Interested? Contact us to be added to the IBIE 2028 exhibitor notification list.

CONTACT US

STRENGTHEN LONG-TERM RELATIONSHIPS, GENERATE NEW LEADS

We’re expecting more than 20,000 baking professionals from every aspect of the industry to come together at IBIE to learn what’s new and move their operations forward.

CONNECT (AND RECONNECT) WITH DECISION-MAKERS

At IBIE, you have a unique opportunity to meet with key decision-makers and buying teams representing companies from around the globe.

And it’s where big business gets done: 91 percent of attendees approve, specify or recommend purchases, with many managing major buying power — 23 percent have an annual purchasing budget of more than $1,000,000.

REACH INTERNATIONAL MARKETS

Open doors to global markets efficiently and effectively at IBIE 2028. Expand your reach by meeting with attendees from more than 95 countries. The international audience makes up nearly 30 percent of attendance, opening the door to large-scale growth opportunities.

MEET QUALIFIED BUYERS

Nothing replaces face-to-face business interaction for building relationships and demonstrating the capabilities of your products. IBIE is the perfect place to debut your innovative technologies and latest offerings, with nearly three-quarters of attendees focused on new products and services. Close deals with serious buyers searching for your solutions.

ONE EVENT. ENDLESS POSSIBILITIES.

At IBIE 2028, attendees will find the people, products and insights they need to stay ahead.

With access to 1,000+ exhibitors, 175+ education sessions, demos, workshops and numerous opportunities to connect with peers, IBIE is where baking trends come to life — on the show floor, in the classroom and in every conversation.

Whether you’re attending for the first time or returning with a seasoned team, IBIE offers something for everyone.

FOR MORE INFORMATION, CONTACT THE SALES TEAM:

LINDSAY KREHBIEL

[email protected]
+1-312-673-4931

Nicole Boland

[email protected]
+1-312-673-5828

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Frequently Asked Questions

IBIE exhibitors include manufacturers and suppliers of baking equipment, ingredients, packaging, technology, and services. The show draws companies serving commercial/wholesale bakeries across all product types, retail and artisan bakers, snack food producers, tortilla manufacturers, pizza producers and frozen food products — from global corporations to specialty suppliers just entering the market.

At IBIE, 91 percent of attendees approve, specify or recommend purchases, and 23 percent manage annual purchasing budgets exceeding $1 million.

IBIE draws attendees from more than 95 countries, with the international audience accounting for nearly 25 percent of total attendance. For exhibitors, this provides access to global buyers — including distributors, operators, and procurement teams from Latin America, Europe, and Asia — without the cost of separate international trips.