The Business of Baking for Beginners

presented by RPIA

Business of Baking for Beginners logoSaturday, September 17 |  Price: $450

The Business of Baking for Beginners, better known as “BOB,” will be held Saturday, Sept. 17 in conjunction with IBIE 2022. The all-day program is designed for people with less than 10 years of experience in the baking industry.  The focus is Retail and Retail/Wholesale (back door) and is brought to you by The RPIA Group®.  BOB is a full day with 2 breaks and a lunch break (on your own).  Rick and Randy are your key speakers for the day with 90+ years of experience between them.  We also have a credit card expert that will shock you on what you did not know and a social media expert who will outline how to use and measure your results–fresh information presented by someone who does social media marketing as part of her job! Speakers try to answer questions on breaks and at the end of the day for specific situations.

The fee to attend is $450 and includes access to the IBIE exhibit hall for all four days of the show. For more information about the RPIA Group, visit

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8:15 am – 8:40 am Opening Remarks and Introductions
Stage 1 – Planning and Key Decisions
Stage 2 – Operations
Stage 3 – Check-Up Growth and Rescue
8:40 am – 9:15 am Early Steps and Key Decisions
9:15 am – 9:50 am Resources – Capital to Experts
9:50 am – 10:05 am BREAK
10:05 am – 10:40 am Location, Space Needs, Equipment Needs
10:40 am – 11:20 am Design & Build + Permits
11:20 am – 12:00 pm Social Media Guidelines – How to Get Results You Can Bank!
12:00 pm – 12:55 pm Lunch
12:55 pm – 1:15 pm Grand Opening Ideas
1:15 pm – 2:25 pm Labor: Skills, Production and Measures
2:25 pm – 3:05 pm Service Agreements + The World of Credit Cards
3:05 pm – 3:15 pm BREAK
3:15 pm – 3:50 pm Sourcing Ingredients – Costing of a Formula
3:50 pm – 4:15 pm Numbers that Matter
4:15 pm – 4:35 pm Bakery Sales Cycle and Day Parts
4:35 pm – 5:00 pm Check-Up, Growth and Rescue
5:00 pm – 9:00 pm Reception (Open to BOB Participants and RPIA Members)



Rick Crawford has been in the Baking Industry since 1974.  He has worked in the supermarket industry,  Bakery Franchisee, retail baking – full line, wholesale baking (plant level) and is now the Managing Partner of The RPIA Group. Rick has a passion for Food Safety and has built and implemented HAACP Plans and is a Certified Food Defense Coordinator. He served in Baking Trade Associations in one form or another for the last 30 years.

In addition he teaches at Ivy Tech Community College. He has taught Baking Science and currently teaches Bakery Merchandising.  He’s also the author of a text book, “How to Open and Operate a Retail Bakery” published by J. Wiley & Sons.

The Business of Baking is one way The RPIA Group can give something back to the industry.  All of the founders were at the same place as the attendees over 30 years ago.  Sharing lessons and hip pocket knowledge is part of the legacy of the baking industry.


He is a second-generation baker and has been involved in the business since he was a young boy. In 1976 Randall’s Dad Donald decided to pursue other interests and Randall took over operation of the business. Under his leadership, McArthur’s Bakery has grown to become the largest independently owned retail bakery in St. Louis and among the top five percent in the United States. Randy is a Past President of the Retail Bakers of America and has traveled in Latin America to work with Bakers and Baking Associations.

McArthur’s Bakery currently operates 3 units and does over 750 decorated cakes and over 25 wedding cakes per week. We have a central bakery that distributes to the stores and employ over 80 people.

Randall has been involved in numerous church and trade association boards over the past thirty-five years. These include ten years on the Board of Directors of the St. Louis Bakers Cooperative Association a local buying coop, Past President of the St. Louis Master Retail Bakers of St. Louis 1984-1987. Past President of the Missouri Bakers Association 1985-1986. Randy also served in the children’s ministry at Grace Church-St. Louis for eleven years. He served 8 years as a director of the Pattonville School District in St. Louis is currently serving as Chairman of the board of Joy FM St Louis’s Christian Music Radio Station and as President of the Lemay Chamber of Commerce.

Randall has been married to Rebecca McArthur since June of 1977. Together they have 2 Daughters Christina and Amanda and six grandchildren.

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