Retail Baking
The Ultimate Growth Event for Retail Bakers

In the dynamic $50 billion retail baking market, sustained growth means anticipating consumer cravings and capitalizing on emerging trends. IBIE and the Retail Bakers of America (RBA) have partnered to create a tailored experience for retail bakery owners and creative baking professionals like you.
Gain a comprehensive understanding of the evolving market. From the rise of health-conscious indulgence to the demand for personalized and experiential offerings, staying ahead in the retail baking market requires adapting to new demands.
Discover the products to capitalize on these trends, refine your skills with hands-on technical training, boost your career with baking certification opportunities and learn proven strategies to drive profitability — all under one roof at the Baking Expo™.
Join your community in Las Vegas, where the ingredients for success are baked in — the products, the insights and the connections to keep your retail bakery thriving.
Innovative Solutions
Explore the IBIE expo hall to discover in-demand ingredients, technologies to improve retail operational efficiencies, out-of-the-box flavors that will keep customers coming through the bakery door (and so much more!) from leading companies like these.
- AB Mauri
- Alpezzi Chocolate
- Angel Yeast
- Ardent Mills
- Bay State Milling
- BoDeans Baking Group
- BreadPartners, Inc
- Buhler, Inc.
- Bundy Baking Solutions
- Corbion
- Dakota Specialty Milling
- Easy Green Eco Packaging Co., Ltd.
- Erika Record Baking Equipment
- Guittard Chocolate Company
- Grain Craft
- Hampton Farms
- Harvest Food Solutions
- King Arthur Baking Company, Inc.
- Miller Milling Company
- Paris Gourmet
- PastryStar
- Practical Baker – Kook-e-King
- Pro Bake, Inc.
- Wherefour ERP Software

Insightful Education
The renowned IBIEducate program is filled with expert-led content that will empower you to tap into new revenue sources, diversify your product line and stimulate sales.
Dig into the most important topics in retail baking with sessions developed by the Retail Bakers of America (RBA). From business growth to digital marketing, decorating and new, expert-driven baking styles and techniques, you’ll enjoy countless moments of inspiration at IBIE.
Registration now includes access to all IBIEducate sessions.
Popular sessions for retail bakers at past events:
- Scaling Up While Maintaining Artisan Principles
- Cake Decorator Certifications — Buttercream and Fondant Skills
- Beyond Social Media: Building an Online Business with Email & Text Message Marketing
- Wheat Quality: Defining a Common Language
- Inverted Puff Pastry — Flexique Ruffles, Ribbons and Roses
- Color Techniques with Natural Color Over Piping to Lambeth
- 10+ Simple Ways to Diversify Your Bakery’s Revenue
- Trends in Wedding Cakes
- Sculpted Cakes
Connections That Matter
IBIE brings the entire baking industry together — including bakery owners and retail baking professionals from the world over. Whether you’re at a networking event or striking up a casual conversation on the way to your next IBIEducate session, you’ll have plenty of chances to learn what’s working for your colleagues and build valuable business relationships.
The Most Notable Names in Retail Baking Attend IBIE:
- The Cake Mamas
- Carlo’s Bake Shop
- Creative Cakes
- Georgetown Cupcake
- Grand Central Bakery
- Macrina Bakery
- Martin’s Famous Pastry Shoppe
- Maui Cookie Lady
- Meringue Bakery
- PattiCakes Bakery
- Tartine

Interactive Experiences
Fuel your imagination — and your retail bakery’s success — with special interactive events at IBIE. Showcase your creativity in the Cake Decorating Competition, stop by in-person baking demonstrations to see advanced techniques in action, and get insightful advice from celebrity pastry chefs and cake decorators — all right on the show floor.
Building A Stronger Baking Industry
IBIE creates a community that works together and grows stronger. Part of this is through powerful partnerships with baking associations and publications focused on the mutual goals of creating meaningful and relevant content for retail bakers and cake decorators. The other, most important part: People like you who attend, network, learn, buy, sell and support the grain-based food industry.

Frequently Asked Questions
Answers to common exhibitor and attendee questions upfront, helping you quickly find key show information.

Retail bakers at IBIE — the International Baking Industry Exposition — can source new ingredients, equipment, packaging and technology from manufacturers and vendors serving the retail baking industry, including suppliers of specialty ingredients, decorating tools and point-of-sale and operational software. The expo floor also features live baking demonstrations, education, networking spaces and competitions.
IBIEducate at IBIE includes sessions developed specifically for retail bakers in partnership with the Retail Bakers of America (RBA), covering topics like revenue diversification, digital and email marketing, consumer trends and hands-on cake decorating techniques. All IBIEducate sessions — more than 250 across the full show — are included with IBIE registration.
Retail bakery owners, operators, cake decorators, pastry chefs, buyers and baking professionals from across the U.S. and internationally attend IBIE to source products and ingredients, attend education sessions and connect with peers. Past attendees have included teams from Carlo’s Bake Shop, Georgetown Cupcake, Grand Central Bakery, Tartine and Macrina Bakery.
Stay Connected
Sign up now to receive important IBIE event updates and baking industry news and stay on top of valuable opportunities to grow your business in the ever-changing grain-based food industry. We take your privacy seriously and are committed to protecting it. We will never sell your personal data.
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