LAS VEGAS (September 16, 2025) — Six teams of elite professional cake decorators showcased their imagination, artistry, and skill during the highly anticipated Pillsbury Bakers’ Plus Creative Cake Decorating Competition at the International Baking Industry Exposition (IBIE). The thrilling contest highlighted four categories — wedding cake, rolled fondant, sculpted cake, and buttercream — culminating in the announcement of this year’s winners on September 16. 

The competition brought together some of the industry’s most talented cake decorators, competing head-to-head in a celebration of creativity and craftsmanship. Teams were challenged to create stunning, intricate designs across the four categories, pushing the boundaries of edible art and technical skill. 

“As IBIE gathers the global baking industry, it provides a unique platform to celebrate the artistry and technical expertise of these elite decorators,” said Marissa Velie, executive director of the Retail Bakers of America. “It’s more than a contest — it’s an opportunity for them to showcase their talents in front of industry leaders, peers, and an enthusiastic live audience.”  

2025 Creative Cake Decorating Competition Winners:

The competition will be evaluated by an esteemed international jury of renowned pastry experts:

• Overall Winners: Sabrina Sigouin (La Belle Patissiere) and Sandra Major (Le Sucre au Fou) 
• Wedding Category: Aaron McInnis and Juanita Tobin (Happy Belly Cakery) 
• Fondant Category: Jean Schapowal (Cakes w Character) and Jesse Lesser Cakes 
• Sculpted Category: Sabrina Sigouin (La Belle Patissiere) and Sandra Major (Le Sucre au Fou) 
• Buttercream Category: Carlos Mendez and Agnieszka (Agnes) Mendez (Cakes by Carlos) 

“We are proud of all the cake decorators who competed for this year’s Pillsbury Bakers’ Plus Grand Champion Trophy,” said Cathy Meyer, Director of Foodservice Ingredients at General Mills Foodservice. “This event celebrates the artistry of some of North America’s most talented decorators, and we’re proud that Pillsbury products help them bring their visions to life with the quality and consistency bakers rely on.” 

The Pillsbury Bakers’ Plus Creative Cake Decorating Competition remains one of baking’s most prestigious events, drawing top professionals to compete on an international stage. As part of IBIE 2025, the contest offered attendees a unique opportunity to witness firsthand the artistry and skill shaping the future of cake decorating. 

ABOUT IBIE

The International Baking Industry Exposition (IBIE) is recognized worldwide as the grain-based food industry’s largest, most comprehensive trade event in the Western Hemisphere. A “working show” where millions of dollars of business is conducted daily, IBIE brings the entire professional baking community together, offering the complete range of equipment, supply, and ingredient solutions and showcasing the newest baking technology—all under one roof. IBIE is owned by the American Bakers Association (ABA) and the Bakery Equipment Manufacturers and Allieds (BEMA), with support from the Retail Bakers of America (RBA). All proceeds from this non-profit event are invested back into the industry.  

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