Exhibitor Marketing Toolkit

GIVE YOUR BOOTH A BOOST

You’ve already taken the first step towards success by participating in IBIE 2025—now make the most of it by promoting your presence. Use these simple pre-show marketing strategies to elevate awareness of your exhibit in advance. These proven tactics will help your company generate leads, expand selling opportunities and drive traffic to your booth.

IBIE 2025 EXHIBITOR MARKETING TOOLKIT

20% Off Customer Badges

Incentivize customers and prospects to visit your booth by sharing a 20% discount on their registration. Feel free to include this in any of your marketing. Your unique discount code is EXH(+Your Booth Number). For example, booth #123 is EXH123. To receive a discount code pURL, view redemptions and more visit the Exhibitor Resource Center Portal. Offer valid 3/6/25-9/17/25.

Marketing Checklist

Download the suggested promotional timeline and checklist. Print this file for a convenient reference throughout the year.

IBIE Logos & Content

Visit our logo library and be sure to include the IBIE logo and your booth number in company ads, promotional literature and more. Check out the photo and video library for other IBIE content.

Banner Ads

Place these pre-made banner ads on your company’s website and newsletters to promote your presence at IBIE 2025. Or use this suite to customize your own banners by adding your logo, booth number and/or unique discount code. PRO TIP: Canva is a free online design tool for customizing graphics, or use your preferred application.

Social Media Posts

Tap into your social media channels to promote your IBIE participation. Download our Social Media Guide for tips and sample captions. We’ve also made you a social media graphics package with ready to post options or customizable versions. Be sure to tag us in your posts: @BakingExpo and #IBIE2025.

Check out the IBIE photo and video library for more shareable content.

Public Relations

Get tips and tools for capturing media attention at IBIE. Need a template for your press releases to industry publications? Use our sample press release to get started.

Postcard

Send a postcard to your customers through your preferred vendor, or Modern Postcard. Download these proofs and design files to customize them. Refer to the postcard instruction guide for more details. Printing and postage not included.

Email Signature Graphics

Have your sales team and exhibit staff add these IBIE email signature graphics to their email profiles.

eVite

Send personalized email invitations to current and prospective customers and invite them to your booth. Download these email header graphic options and sample text from this evite guide.

Reach Registrants – Form

Engage with your target audience ahead of the show with eblasts that build brand awareness and ensure you’re top-of-mind as attendees plan their booth visits. Download this form for pricing, services and contact segmentation selects.

Exhibitor Webinar Series

Attend IBIE’s free webinar series about navigating the exhibitor experience and maximizing your ROI. In particular, be sure to join us for the “Give Your Booth a Boost” – Marketing Tools & Tips Webinar for in-depth instruction. View the schedule and RSVP.

Sponsorship & Advertising Opportunities

Reap the rewards of brand exposure at the most influential event in the baking business by leveraging our on-site sponsorships and media promotions—before, during and after the show.